Privacy Policy

When you book. Online bookings are handled by our booking system, Vagaro. You give your name, phone number, email and the services you choose. If a deposit or card is needed, it is entered with Vagaro and its payment provider; we never see or store your full card number. Vagaro’s own privacy policy also applies. We also keep a record of your visits (services, dates, staff and prices).

When you message us. If you contact us on WhatsApp, we keep the conversation and your phone number so we can reply, book, confirm and remind you about appointments, and ask for feedback after a visit. Some replies are written by an automated assistant that uses an AI service to understand your message; our team can see the conversation and step in at any time.

When you visit our website. We use cookies and similar tools from Google (Google Analytics and Google Ads) and Meta (Facebook and Instagram) to understand how people use the site and which ads bring them to us. These tools can record the pages you visit, the device and browser you use, your IP address, and, if you arrived from an ad, an ad click identifier. If you arrived from an ad, our website keeps that ad click identifier on your device for up to 90 days so a later booking can be linked to the ad.

When you book online after clicking an ad. Our booking confirmation page sends our own system the booking number together with the ad click identifier, the Meta website cookies, the page address, your IP address and browser type, so we can tell which ad led to the booking. It does not include your name, phone or email; those stay with your booking in Vagaro.

Reviews. If you leave us a public Google review, we may match it to your client record so we don’t ask you for a review again.

• To take, confirm, remind you about and manage your appointments.
• To answer your questions and look after you as a client.
• To send you WhatsApp messages about your visits: appointment reminders, a request for feedback or a review after a visit, and from time to time a reminder or offer to book your next visit. You can stop these at any time (see “Your choices”).
• To understand which of our ads and pages work, so we spend our advertising budget well.
• To show our ads to people who are likely to be interested, including people who have visited our site.

We do not sell your personal information.

When a booking comes from one of our ads, we tell Google and Meta that the booking happened and its value, together with the ad click identifier or website cookie that links it to the ad. We may also share your email address or phone number in hashed (scrambled, one-way encrypted) form so they can match the booking to the ad. Google and Meta use this to measure and improve our ads, and they handle it under their own privacy policies:

• Google: policies.google.com/privacy
• Meta: facebook.com/privacy/policy

Google and Meta, as third-party vendors, use cookies to show our ads to people based on their earlier visits to our website and other websites.

We also share information with companies that run services for us (for example, booking, WhatsApp messaging, the AI service behind our automated replies, data storage and website hosting). They may only use it to provide those services to us.

Some of these companies store or process information outside Canada, including in the United States, so it may be accessible to authorities there under local law.

• Cookies: you can block or delete cookies in your browser settings. The website still works, but we can’t measure which ads work as well.
• Ads: you can change how Google and Meta personalise ads at adssettings.google.com and in your Facebook or Instagram ad preferences, and opt out of many companies’ interest-based ads at youradchoices.ca.
• Messages: reply STOP on WhatsApp at any time and we will stop sending you non-essential messages.

We use reasonable safeguards to protect your information, such as limiting access to the people who need it, encrypted connections and secure, access-controlled systems.

We keep booking and client records for as long as you are our client and as needed for our business and legal records, then delete or anonymise them.

You can ask to see the personal information we hold about you, ask us to correct it, or withdraw your consent to non-essential uses (such as advertising measurement). Contact us using the details below. If you are not satisfied with our answer, you can contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.

AP Beauty Studio, Vaughan, Ontario
Email: info@apbeautystudio.net
Phone: (905) 660-9057

We may update this policy from time to time. The date at the top shows the latest version.